Whether you want to create a new website or refresh your old one, the most important question you can ask yourself right now is this. How much is your website worth?
Your first instinct may be to think in dollars, but what if it’s more than that?
When you think in dollars, you’re putting a numbered value on your website’s worth. But, if you think about it, that’s not really the value to your business.When you think in dollars, you’re putting a numbered value on your website’s worth. But, in reality, the value to your website is in it's ability to effectively generate sales. Click To Tweet
But,The value to your website is how it can lead to sales. Everything in the customer journey leads up to this ultimate goal; the decision to search, your optimized landing page, whether someone is on desktop or mobile, an easy to spot action button, and finally the story which makes us click. The final act from curiosity to decision.
So, consider our question again. And if you’re still thinking in numbers, let us tell you a story.
A Tale of Two Clients
Two clients with the same product. One wasn’t interested in computers, didn’t really understand them, but knew that to succeed, they would need a website. After a short call, we sent an estimate and got to work.
Just shy of 6 weeks later, this client had a website up as well as social media page and within the first week was selling their product. Visitor insights went from 0 to 5,000 views in 3 months! It was and is a win-win for everyone.
This first client had major family issues to contend with, but had started their business to help their family, and provide a legacy.
A second client with the same product had created their own website. They, too, hoped to establish a family legacy.
Their website was created in the days when “plug and play” DIY websites were the ideal, but the level of difficulty was still fit for a web developer. This was a large website with plenty of text, images, videos, and a robust social media presence. The problem?
Their Google ranking had dipped significantly in their page placement on the site. They wanted to know why and needed help climbing back up the ladder of Google page rank.
Nearly 6 MONTHS later, their website was overhauled with content, images, videos, and more revamped under the scope of SEO meeting today’s algorithm.
So, how was it we wondered, could a client not interested in computers be finished and selling in 4-6 weeks and a client who already had a website took nearly 6 months to complete? How much was their website worth?
Update: This second client who’d dipped from page 1 to page 7 before our services is climbing back to the top. They now rank on Page 1 for a location-based nod to SEO and Page 4 when prospective customers search with more general terms.
Know When to Let Go
It can be hard to let go. Especially if you’ve been struggling to work on a website on your own. You’ve read, researched, learned, and spent a lot of time getting things just right. The problem? About the time you get things the way you want, the rules change. The world has changed.
In the early 90s, our attention spans were longer. There was less competition for our consideration. Websites were text heavy and images were still in their infancy. Thirty years later, content is king but with a hearty dose of images for our visually-focused minds.
So, why did the website which needed a refresh take so long? It was the little things. Add a picture here. Don’t forget this one. Can we add this video? What about this one? Let’s change this sentence here to say this instead. Feedback is fantastic, don’t misunderstand. And these changes were simple. But the bigger lesson learned? Know what your website is worth to your business.
It’s something akin to “if you do the same thing over and over again expecting different results. This is the definition of insanity.” Just because the web in its early days focused on keywords alone, doesn’t mean it still does. SEO is big business due to its intricacies and any SEO expert will tell you – it is so much more than keywords when you want to rank high in search.
Knowing when to let go so you can focus on your business is why you’ve hired someone to help, right?
Your Online Presence is Your Virtual Handshake
How important is it to have a website, a social media presence, and engage via blogs and posts? How much is your website worth? Well, consider this.
As brick-and-mortar mom-and-pop stores reappear in this Age of Data, and face-to-face meetings become more prevalent. We understand. It’s the blending of our online presence with our offline presence. So, to reach more people, it’s important to ensure your online presence has the same trust level as your (in real life) IRL handshake.
Looking to spoil yourself with your very own website?
If you have a business, personal project or even just like the sound of a name – grab ownership of your website name today before it’s snapped up!