Welcome back to Fast Lane Fridays. We had some behind-the-scenes stuff to take care of and opted to delay our Friday series slightly. Speaking of behind-the-scenes, did you know there’s more to SEO than just keywords and phrases?

Google alone processes 3.5 billion searches per day. That’s just one search engine. Now, add Bing, Microsoft Edge, Ecosia, Yahoo, and more, and the number of searches grow exponentially. But since Google is the most well-known and most used, we’ll focus on their search engine. The goal of any SEO is to get your website front-and-centre in the first few pages of results when you type what you’re looking for in the URL bar at the top of your screen.

Search Engine Optimization
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Everyone knows that using the right keywords and phrases in your content helps search engines help people find you, your services, or your products. But like any journey, the strategies go a bit deeper than you might imagine. So, let’s look at two types of SEO – the SEO wizards behind the curtain – who like the gas in your car propel your website to the top in search results.

Technical SEO

Technical SEO - Fast Lane Digital
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With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems. It is called “technical” because it has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimize the infrastructure of a website.

The above description, from our website’s services page, explains that beyond the content – the words of your website – there are ways to optimize the infrastructure of your website. So, what does that mean?

Well, let’s put it this way. Without technical SEO, people won’t be able to find you by just typing some keywords into the search bar. This is how people find you organically, without ads, or sending out cold emails to encourage people to come to your store or use your service.

3 Steps Toward Technical SEO

Fast Lane Digital - SEO
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Ask yourself these three questions.

  1. Do you have a security certificate? You know when the website URL begins with ‘https://’? That ‘S’ means your site is secure using an encrypted link between web server and browser versus ‘http://’ which isn’t encrypted. That little ‘S’ means your site will be given preference in search results.
  2. Have you created an XML sitemap? What is it, you ask? It’s a road map for search engines to help those search engines understand things like when a page was last updated and how frequently.
  3. Is your site mobile friendly? Over ninety-five percent of people use their mobile phones to search, shop, social, and more. So, if your site isn’t mobile friendly, you could be missing out. Plus, the more ‘responsive’ your site is, which means the faster your site loads, the happier Google and your prospective customers are.

There is so much to SEO, we’re breaking this article up into two pieces.

Check back next Friday to learn more about Off-Page SEO and Link Building.

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