What is a Guest Post? 6 Benefits For Your Marketing Strategy

Wow, where do we start. We’ve been fortunate enough to achieve huge growth for our client’s businesses all through using guest posting within our strategies! Backlinks gained from guest posting on other website’s will strengthen your website, and help bring more traffic… Which means more customers and ultimately a better performing business.

So, What Are The Benefits of Guest Posting?

Benefit #1 – Guest posting gives you exposure

When you write a post on someone else’s blog, you’re giving them free publicity. If you write for a popular blog, this could mean thousands of extra visitors to your site.

Benefit #2 – Guest posting builds your brand

Guest blogging allows you to build your brand while gaining exposure to potential leads. When people click the link within your guest post to visit your website, they are able to get a better idea about who you are and what you do. This means more potentially leads becoming aware of your offering, and potentially making contact with you.

Benefit #3 – Guest posting shows off your expertise

By writing a post on someone else’s site, you show off your knowledge and experience in your niche. You’ll appear as an industry expert who knows what you’re talking about.

Benefit #4 – Writing guest posts gives you credibility

Similarly, if you have experience in a niche that is relevant to your business, writing guest post articles allows you to prove your knowledgeability. If someone reads your post, they will know that you know what you’re talking about, and gain trust in your offering.

Benefit #5 – Sharing guest posts is an effective SEO tactic

Search engine optimization (SEO) is the practice of improving the visibility of a website in the organic results of a search. When you write content for other websites which contains a backlink to your own website, it helps search engines find your website.

Benefit #6 – Guest posting helps increase traffic to your site

Guest blogging is a great way to get links back to your site from other high-quality blogs. When people visit these sites, they are likely to click through to your site if it’s relevant. This means that you can gain traffic to your site by writing for other sites, and save on the costs of using other forms of advertising.

How to Write a Guest Post: Top Tips From Our Guest Posting Experts

1. Be original

You want to write about something that is relevant to your audience. If you are writing about a topic that is not interesting to them, they won’t read your post. They may even think that you don’t know what you’re talking about. So make sure that you have researched your topic thoroughly before you start writing.

2. Write about things that people care about

If you can find a way to connect your content to a specific issue or problem that people face, then you’ll get better results. You should try to address issues that your readers might be facing right now. This will help you build trust with your readers and encourage them to share your posts.

3. Keep it short

Your article shouldn’t take longer than 1,000 words. Longer articles tend to bore readers. People skim through long-form content and move on to other things. Make sure that your content is easy to digest.