Society is built on visual communication, and without it, many people would not be able to communicate with one another. In fact, people are more likely to remember something if it is communicated visually than if it was communicated verbally or in writing. This is because the brain processes images 60,000 times faster than words and 250 times faster than text. Think about it, when meeting new people, what do you remember more easily, the person’s name, or their face?
A company’s branding is the same, it needs to be visible in today’s market in order to survive and thrive. A company’s branding conveys a message about the product or service they offer. Whether that message is professional, creative, innovative, or traditional depends on the type of branding that the company chooses for themselves.
Let’s take a look at why a good graphic designer is so essential to the needs of your business.
1. To make your brand stand out from the crowd
To leave an impact, you need to leave a powerful first impression. Graphic design can help you create a unique identity that sets you apart from your competitors. A well-designed logo can increase awareness about your business and give customers a reason to remember your name. Good graphic design conveys your true business principles and will often jump out at you as soon as you see it. Want to know more about where branding is heading? This video will explain why big companies are “debranding”.
2. To communicate effectively
Visual communication conveys a message to the viewer. It tells a story and can communicate something absolutely vital to your target audience, that is your brand’s trustworthiness and credibility. The ideas and values that lie at the foundation of your business can sometimes be difficult to effectively express in words. Sometimes you need an image that says it all. Visual communication is a crucial part of branding and marketing, as well as advertising, public relations, and other areas. This can absolutely make or break your business. Graphic designers are in high demand and can work in various industries including fashion, film, television, publishing, digital media, etc.
A good graphic designer can help you convey your message clearly through visual communication. They know how to use colour, typography, layout, and other elements to get your point across.
3. To improve sales
Good design will help a business to gain high visibility which in turn can lead to increased sales. Attractive visuals, effective communication of ideas, higher visibility and enhanced credibility push traffic to your brand. Increased traffic leads to more opportunity. If you want to sell more products, then you need to have a strong brand image. Graphics are a great way to promote your company’s products and services.
Finally, graphic design is important for User Experience because it helps create a more enjoyable experience for the user with its interactive elements. It enhances your business’ credibility and professionalism and can help give the company or organisation an air of respectability. Psychologically, visual elements have been shown to have an impact on decisions made by users as well as emotional wellbeing in general.